About The Designer:
Who is Andrew Battle
Andrew Battle (°1995, Ephrata, United States) creates media artworks, photos, drawings, product renders and films. Andrew Battle currently lives and works in Lancaster county as a Director of Marketing for a local company named Prestigious Pools of Central PA. He is a Graduate of Thaddeus Stevens College of Technology and is currently pursuing a degree in art at Millersville University. Andrew Battle’s Career path is one of the Graphic Engineer whom is tasked with the creation and design of pieces of media art which feature “Innovation, Interaction and Interactive content” which blurs the lines of what the viewer interprets as art.
Artist Statement
His work urges us to renegotiate media art as being part of a reactive or – at times – abstract medium, commenting on oppressing themes in our contemporary society. By applying a wide variety of contemporary strategies, he creates with daily, recognizable elements, an unprecedented situation in which the viewer is confronted with the conditioning of his own perception and has to reconsider his/her biased position.
His works are made through strict rules which can be perceived as liberating constraints. Romantic values such as ‘inspiration’, ‘genius’ and ‘authenticity’ are thereby neutralized and put into perspective. With a subtle minimalist approach, he creates work in which a fascination with the clarity of content and an uncompromising attitude towards conceptual and minimal art can be found. The work is aloof and systematic and a cool and neutral imagery is used.
His practice provides a useful set of allegorical tools for maneuvering with a pseudo-minimalist approach in the world of media art: these meticulously planned works resound and resonate with images culled from the fantastical realm of imagination. By rejecting an objective truth and global cultural narratives, Battle plays with the idea of the mortality of an artwork confronted with the power of a transitory appearance, which is, by being restricted in time, much more intense.
BattleTech Designs 